About Us


In 1958 John and Kay Simpson completed watchmaking school at Bradley University in Peoria, Il.   They wanted to live closer to their southwest Missouri roots and so opened a store in El Dorado Springs, MO where they operated a small watch repair and jewelry store for 20 years.  In 1978 they made a big move to Searcy where the family business has been ever since.  Tara & Co was passed to Van and Rachel Simpson in 2000 and then to Philip and Kristen Simpson in 2021.  The family has been very grateful for the incredible support of the Searcy community for over 43 years now!


Tara and Company has been in business since 1958 and has earned a reputation of high standards in quality and customer service.